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Step Change Podcast with Mike Foster, The Entrepreneurs Mentor

017 | Standing out from the crowd - with Andrew Hancock

Mike is joined by Andrew Hancock, of BrandAsylum, to discuss creativity and the importance of standing out from the crowd when it comes to your business.

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Show Notes:

In this episode, Mike discusses creativity with Andrew Hancock, of BrandAsylum, how everyone is creative, and the importance of standing out from the crowd when it comes to your business.

00:00 - Introduction
00:45 - BrandAsylum
01:15 - No idea is a bad idea
02:15 - Everybody is creative
02:30 - Importance of messaging
03:30 - Taking a step back from your business
05:00 - Working with difficult clients
06:05 - Holistic approach to creativity
08:08 - Standing out from the crowd
09:25 - FedEx case study
10:45 - Building a brand from a positioning statement
12:08 - Consistency across your channels
13:25 - K.I.S.S (Keep it simple, stupid)
15:08 - Creative ROI

Connect with BrandAsylum - brandasylum.co.uk

Connect with Mike Foster, The Entrepreneurs Mentors
Website: entrepreneursmentor.co.uk
YouTube: youtube.com/c/MikeFosterOxford
LinkedIn: linkedin.com/in/mikefosteroxford
Twitter: twitter.com/mikefozoxford
Instagram: instagram.com/mikefozoxford
Facebook: facebook.com/TheEntrepreneursMentor
Podcast produced by Story Ninety-Four