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Guide to Planning and Launching a Podcast

We reveal our process and strategy for developing a podcast with strong goals, an engaged audience, and value.

Identify your goals

Figure out the How, Where & When?

Developing your hook

Getting your podcast heard

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What's inside
Evaluate the commitment of starting a podcast

Starting a podcast requires a significant commitment of time and resources. It is recommended to commit to at least six months and 12 episodes to assess trends and build momentum. Assess your team's ability to handle the workload and consider partnering with a podcast production company if needed.

Identify your goals

Identifying your goals is crucial for building a successful podcast. Goals such as generating leads, increasing brand awareness, increasing content output, streamlining employee onboarding, increasing conversions, and building authority can help shape the format, topics, and guests of your podcast. Clear goals provide direction, tone, and focus, leading to a successful promotional strategy and consistent content.

Identify your audience

When identifying your podcast audience, it's important to niche down and target a specific group. Consider factors such as industry, specialism, competency, seniority, values, demographics, and location. By focusing on a specific audience, you can provide hyper-focused content that is of high value and differentiate yourself from broader podcasts.

Research your competitors

To research your competitors in the podcasting industry, start by searching for relevant keywords on major platforms like Apple Podcasts and Spotify. Rate the podcasts based on relevancy and audience size, estimating reach through indicators like reviews and social media following. Further research these podcasts to analyze their structure, topics, content delivery, hosting, strengths, weaknesses, posting frequency, and episode length.

Research your audience

To produce a podcast that your target audience loves, it is important to conduct audience research. This can be done through surveys, social media polls, and direct conversations with your audience. By understanding their pain points, interests, and preferred content format, you can structure your episodes around key themes, topics, and guests.

Developing your show

When developing your podcast, start by outlining your show concept and hook, considering your audience's interests and competitors. Then, determine your format, whether interview-based, solo, discussion-based, round table, or narrative.

Branding your Podcast

When branding your podcast, consider choosing a name that resonates with your target audience and is descriptive yet memorable. Incorporating wordplay can make your title stand out, but be cautious of similar names to other podcasts. Additionally, create eye-catching artwork that reflects your podcast's topic and style, keeping it consistent across platforms.

Podcast Marketing Strategy

To effectively market your podcast, consider using social media platforms to engage with your audience and share multimedia content like videos and audiograms. Audiograms are particularly effective in attracting potential listeners. Additionally, creating a dedicated podcast website can enhance discoverability and provide additional resources.

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