Podcasts are gaining popularity in the last few years. And with the rise in popularity, many podcast creators are also looking for ways to reach even more listeners. The answer to this problem is ranking your podcast high on the search engines.
There are three crucial steps you should take before you start optimizing your podcast for search engine ranking:
1. Identify what content is your target audience interested in so you can create a better title, description and tags for your podcast episodes
2. Connect your social media accounts with your RSS feed to make it easier for people to find out about new episodes
3. Create a transcript of each episode and upload it to your RSS feed. This allows the search engines to crawl your transcript and get a better understanding of the content within your episode, increasing your podcasts chance of ranking high.
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