Video production is a great investment for businesses wanting to increase their reach and sales. Thanks to platforms such as YouTube, videos are powerhouses in marketing with the ability to convert customers better than other form of media.
Video also provides businesses with the opportunity to build trust and credibility with their customers, increase the likelihood of subsequent repeat custom and brand advocacy. Lastly, video engages even the laziest of customers which don't engage with any other form of marketing and would be inaccessible without video.
These are just some of the many ways video helps businesses, in addition to mobile support, increased sharability, and SEO benefits.