How do you create a content strategy?

To create a content strategy you need to review your most common pain points for yourself and your customers, and then brainstorm content that can solve those issues.

For example, if you were a web developer, you might find out that your customers find it difficult to use WordPress. Therefore you could create a series of tutorial videos showing them how to use the different features on WordPress. These tutorials will not only help your customers, they'll also highlight you as an authority in the web development industry and will attract more customers.

Once you've decided on the content you want to create, you then need to produce a detailed plan for each project or piece of content. To help our clients with this, at Story Ninety-Four we produced the BROAD Model. The BROAD Model is an exercise that step by steps helps produce a content strategy for each piece of content.

By using the BROAD Model, you'll have identified the objectives of your content, the ideal audience, and the distribution of the content.

The next step is to create the content, and monitor feedback - learn, adapt, repeat. Your content strategy is never complete, it's constantly changing and updating.

Last Updated:
February 2021

Got a great idea for a podcast or video?

All projects start from nothing - if you have a detailed brief or just an idea, get in touch with our team. We love talking about making the impossible, possible.

"It's been great to work with Story Ninety-Four on our Independent Oxford podcast at Oxford's first podcast studio. They have given useful and constructive advice and really supported us through the process of setting up a strong podcast!"
Anna Munday, Co-Founder of
Independent Oxford
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Story Ninety-Four Logo