HD or Full HD or 1080p HD are terms known to most people. HD stands for High Definition and for the past 10 or so years it has been the standard for most online video and broadcast television. But what is 4K?
HD and 4K are both resolutions, they relate to the number of pixels recorded. The resolution of HD is 1920 x 1080, that's just over 2 million pixels. The resolution of 4K is double the height and width at 3840 x 2160, which is just over 8 million pixels.
People often refer to 4K as double the resolution of HD, because it is double the height and width. However, because both the height and width are being doubled the resolution of 4K is actually four times larger.
The greatest benefit of filming in higher resolutions is the ability for the cameras to resolve finer details such as hair. 4K has a higher perceived sharpness than 4K as it is able to differentiate between finer details in a scene.
As screens become better with higher resolutions, you need to film and create content natively in those higher resolutions which means filming in 4K.
At Story Ninety-Four, we shoot and deliver all our projects in 4K.