Story Ninety-Four
Knowledge Base

Expert answers to your questions on topics such as video production, post-production, and content strategy.

Is lighting important?

Lighting is one of the most important aspects of filmmaking and photography. The word photography derives from the greek works phōto for light, and graphé for drawing, which together mean drawing with light.

Lighting is used not only to create a well exposed image, it is also used to create tone and mood. Lighting alone is enough to convey emotion in a scene, and as filmmakers it is one of our most powerful tools.

It is important to consider lighting during Pre-Production of your project to make sure that your lighting supports the messaging and tone of your video. For example:

  • High key lighting produces an overall bright image with low levels of contrast and conveys an upbeat, positive tone.
  • Low key lighting produces a darker overall image, with fewer sources of light and much greater contrast in the frame. Low key lighting feels darker and moodier.

During production, make sure that you do not rush setting up your lights to get the look you want. At Story Ninety-Four we communicate with our clients that we need between an hour to two hours to set up lighting at the start of a shoot.

Last Updated:
February 2021

Ready to level up your content?

All projects start from nothing - if you have a detailed brief or just an idea, get in touch with our team. We love talking about making the impossible, possible.

Story Ninety-Four Logo