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Knowledge Base

Expert answers to your questions on topics such as video production, post-production, and content strategy.

What are video analytics?

Video analytics provide valuable information to businesses about how their audience is engaging with their videos. You can use video analytics to learn how people are interacting with your content so you can optimise future videos.

Here are some examples of useful video analytics:

  • Impressions: How many people your video has been shown to
  • Views: How many times people have watched your video
  • Average view duration: The average time people spent watching your video
  • Audience retention: How long people watched your video for
  • Demographics: Who is watching your video and from what countries
  • Traffic sources: Where people are finding your video
  • Devices: How people are watching your video, either on computers or mobile devices

Using this information you can optimise future videos. For example, if you discover the average view duration is 25 seconds, then you can optimise future videos by making them shorter than 25 seconds.

Last Updated:
February 2021

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