What is a Podcast?

A Podcast is essentially an on-demand radio show that you can listen to on you phone or computer and subscribe to so you can be notified for future episodes.

Podcasts can be about a wide range of different topics, many of which might be very niche and not aired on the radio. Popular Podcast genres include entrepreneurship, relationships and mental health, and even true crime.

Similar to TV shows, Podcasts are made up of episodes, which can be grouped into seasons. They can range widely in structure and format, but Podcasts usually feature one or two hosts discussing the main topic of the episode. Podcasts often also include special guests which join the hosts in their discussion for the episode.

There is no set minimum or maximum length for Podcasts, some can be as short as 15 minutes, whilst others can stretch to several hours!

Here's an example of The Ground Up Show, one of our favourite Podcasts here at Story Ninety-Four:

Last Updated:
February 2021

Got a great idea for a podcast or video?

All projects start from nothing - if you have a detailed brief or just an idea, get in touch with our team. We love talking about making the impossible, possible.

"It's been great to work with Story Ninety-Four on our Independent Oxford podcast at Oxford's first podcast studio. They have given useful and constructive advice and really supported us through the process of setting up a strong podcast!"
Anna Munday, Co-Founder of
Independent Oxford
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