What is B-roll?

B-roll is a term used to describe secondary footage. Within the video, B-roll is used as cutaway footage to provide context to help you tell your story.

B-roll allows us as storytellers to show and not tell.

The term derives from the early days of Hollywood when they use to shoot on film. The A-roll was the principle roll of film, and the B-roll, or B-reel, was an identical roll of film used for cutaway shots and transitions.

The term A-roll isn't used commonly these days in Video Production however the term B-roll still is.

For example, if you're filming a promotional video for a manufacturing company, your A-roll could be an interview with the CEO. Your B-roll would be the footage of the manufacturing plant and the manufacturing line showing their machinery and capabilities.

To learn more, read our recent blog post about B-roll.

Last Updated:
February 2021

Got a great idea for a podcast or video?

All projects start from nothing - if you have a detailed brief or just an idea, get in touch with our team. We love talking about making the impossible, possible.

"It's been great to work with Story Ninety-Four on our Independent Oxford podcast at Oxford's first podcast studio. They have given useful and constructive advice and really supported us through the process of setting up a strong podcast!"
Anna Munday, Co-Founder of
Independent Oxford
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Story Ninety-Four Logo