Story Ninety-Four
Knowledge Base

Expert answers to your questions on topics such as video production, post-production, and content strategy.

What is content strategy?

Content Strategy is the process of creating an overall blueprint to your content marketing. Identifying what content you need to create, and where you will share that content.

At Story Ninety-Four, we assist our clients in creating their content strategy for the videos we produce.

During the pre-production phase of video production we work with our clients to identify the objective of the video project, who they are targeting, and where we'll share the content so that the right audience sees it. To help our clients with this, we developed the BROAD Model.

A well thought, detailed content strategy is essential for a successful video production project or campaign.

Last Updated:
July 2020

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