YouTube and Vimeo may seem like similar platforms from the outside. They both allow you to create and account, upload videos, and subscribe to other users. However the communities on the two platforms are very different.
YouTube is the video hub of the internet, it is also the world's second largest search engine after Google. YouTube is a fantastic platform for sharing your video content with the general population. It is also free.
Vimeo, on the other hand, is a paid platform that refers to itself as "by filmmakers for filmmakers". Vimeo has a very active community of filmmakers and production companies sharing and talking about their projects. That does not mean however that you cannot upload your videos to Vimeo.
If you're using your videos to gain attention and traction online we recommend you use YouTube, as you'll likely receive more organic search and views. But if you're wanting to upload videos to your website, we recommend using Vimeo.
Both YouTube and Vimeo allow users to embed their videos on their website. With YouTube however, you're stuck with their default YouTube branded video player and at the end of the video you're shown "Recommended Videos" which might not be any of your videos. The last thing you want is for someone to be watching a competitor's video on your website.
Vimeo, however, has a whole host or embedding features such as custom colours, a branded player, and the ability to add your own recommended videos or email sign up at the end of your videos.
At Story Ninety-Four, we recommend our clients use both YouTube and Vimeo together. Upload your videos to YouTube to gain organic search, and upload to Vimeo to embed videos on their website.