The 28 Day Challenge

Promotional Video Production
London, UK
No items found.

Project Overview

Thrive Tribe approached us to create a launch film for their new service, the 28 Day Challenge. The film needed to be inspirational, highlighting the benefits of the service and the benefits of quitting smoking.

No items found.

Case Study

We worked with Thrive Tribe to create the story and write the script, and then took on responsibility of casting the main role. Thrive Tribe wanted an actor that perfectly fit the target demographic for the service, after shortlisting a couple actors we decided to cast Philip Doherty.

We sourced a location for the shoot that would be Phil's home and then identified other locations for the other scenes in the film.


During pre-production we created a storyboard, so when it came to production we new what shots we needed. We only had one day of production so it was important to be organised on the shoot.

First we set up our interview scene in Phil's home. We had a large bay window which motivated the light in the scene. We flagged the natural light coming in from outside as the exposure was fluctuating in the scene and set up an Aputure 120D to simulate the nature light.

The interview scene was a two camera set up with two Sony A7III's shooting on a 24-70 and an 85 prime.

Once we wrapped on the interview scene we got pick up shots at the location, Phil on his computer, watching TV, on the phone etc. These sequences were designed to reflect the script and drive the story forward.

We still have two more scenes to shoot, meeting with friends and the exercise scene. The exercise scene was shot last, during sunset. The camera was rigged onto a DJI Ronin S gimbal to stabilize the running footage.


The film was edited in Final Cut Pro X using Colour Finale for colour correcting and Izotope RX Audio Editor for the dialogue.

No items found.


We worked with Story Nighty-Four on a promo video for a new service we were launching and couldn’t praise their professionalism more. The end product was exactly what we required (if not better) and resulted in a tangible increase in new users

Fiona Harding, Client Engagement & Experience Manager

More Projects

Professional photographer Rankin in a crowd at the SEA office in London
SEA Design

Creative Influence Book Launch with Rankin

Read More
Princess Royal Training Awards

Home Instead Senior Care

Read More

Ready to creating something amazing?

All projects start from nothing - if you have a detailed brief or just an idea, get in touch with our team. We love talking about making the impossible, possible.

Story Ninety-Four Logo