Professional photographer Rankin in a crowd at the SEA office in London

Overview

SEA Design and Rankin in collaboration with Oyster Catcher and &Print created the book Creative Influence. For the launch of the book SEA Design hired us to produce a highlight film of the event reflective of the tone and energy of the event.

Timelapse of a photo shoot in the SEA Design office

Pre-Production

We spoke with SEA Design to talk through the event, and get an understanding of key moments, characters and most importantly, tone. When we speak with clients we make sure we have a concrete understanding of what they want to end film to be.

When we speak with clients we make sure we have a concrete understanding of what they want to end film to be.

We use the information to direct us on style, pace and editing when in post-production, but we also use it during production when making decisions on what shots we need.

Production

The event lasted 3 hours and we had a lot of content ot shoot. We therefore decided that this was going to be a two person shoot so we have two creatives at the event filming and taking photos.

Our main focus was filming Rankin shooting portraits of the guests, and filming the reactions of seeing the photos. We also wanted to highlight the book and the space we were in.

Woman being photographed against a white backdrop

When filming events it is important to remain unobtrusive, this translates to being lightweight and able to move in and out of situations quickly and quietly.

When filming events it is important to remain unobtrusive, this translates to being lightweight and able to move in and out of situations quickly and quietly.

Before guests arrive we take details shots of the space using a slider to make them dynamic, but once guests arrive we use monopods and gimbals as our primary support equipment. We also shoot handheld to add realism and immersion to our films.

Post-Production

During events we take note of the music playing and the atmosphere of the event, we use this to aid our editing decisions. At the event the music was uptempo, modern hip-hop with hits of trap - we knew the film had to feature similar music and have quick, on the beat cuts.

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