Emotive documentary showcasing excellent care

Home Instead Senior Care Micro-Documentary

Brief

Client:
Princess Royal Training Awards
Scope:
Documentary Video Production
Sector:
Charity
Location:
Wirral, UK

The Princess Royal Training Awards is run by City & Guilds Group and recognises extraordinary training in the workplace. Home Instead Senior Care are one of few companies to have been awarded two Princess Royal Training Awards. They received awards for their Alzheimer's Care programme and their End of Life Care programme.

We were commissioned by City & Guilds Group to produce a 5 minute documentary to screen at the 2019 Princess Royal Training Awards Conference.

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Solution

We worked with Home Instead Senior Care and the Princess Royal Training Awards to work out the logistics of the shoot, key characters and key locations. We decided to film in 4 locations over 2 days:

  • Home Instead Senior Care Office Wirral
  • CAREGiver's home
  • Care recipients home
  • Home Instead Senior Care Office Stockport

We wanted to touch on all stages of the CAREGiver's journey, from the training stage, to delivery of the care at a recipients home. It was very important that we told a grounded, emotional story than anyone can connect with.

Production

Day One - Wirral

The first day of production was in the Wirral Office. We had to film 3 interviews all with different interview set-ups. We shot the interviews on two Sony A7III's shooting on a 24-70 and an 85 prime.

To light the scenes we used two Aputure 120Ds, an Aputure light dome, a Lastolite 4x4 diffusion panel and a Came-TV Boltzen. The Lastolite was used either as a diffusion panel or as a black flag to block out light from a window. The Came-TV Boltzen was used solely as a hair light for the subjects.

Day Two - Stockport

During the second day of production we had to follow the CAREGiver, Emma, during her usual care visits, as well as film interviews with Emma and Kate, a trainer.

We wanted the viewers of the documentary to feel like a fly-on-the-wall, watching the events unfold in front of them - this style of documentary is called cinema verite.

We miked Emma so we could capture dialogue between her and Sylvia, the care recipient, and then filmed her visit. The result feels natural, unforced, and reflects the care service provided by Home Instead Senior Care.

The final location to film at was the Stockport Office where we interviewed Emma and Kate in one of the training rooms. After the interviews we also shot some cut-away footage in Stockport.

Post-Production

The film was edited in Final Cut Pro X using Colour Finale for colour correcting and Izotope RX Audio Editor for the dialogue.

Testimonial

Story Ninety-Four are brilliant to work with, and I would highly recommend them to anyone looking for impactful, beautiful creative storytelling. Thank you to the team and look forward to working with you again soon.
Laura Mountain, Communications Manager

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