The Princess Royal Training Awards is run by City & Guilds Group and recognises extraordinary training in the workplace. Home Instead Senior Care are one of few companies to have been awarded two Princess Royal Training Awards. They received awards for their Alzheimer's Care programme and their End of Life Care programme.

We were commissioned by City & Guilds Group to produce a 5 minute documentary to screen at the 2019 Princess Royal Training Awards Conference.


We worked with Home Instead Senior Care and the Princess Royal Training Awards to work out the logistics of the shoot, key characters and key locations. We decided to film in 4 locations over 2 days:

  • Home Instead Senior Care Office Wirral
  • CAREGiver's home
  • Care recipients home
  • Home Instead Senior Care Office Stockport

We wanted to touch on all stages of the CAREGiver's journey, from the training stage, to delivery of the care at a recipients home. It was very important that we told a grounded, emotional story than anyone can connect with.

It was very important that we told a grounded, emotional story than anyone can connect with.


Day One - Wirral

The first day of production was in the Wirral Office. We had to film 3 interviews all with different interview set-ups. We shot the interviews on two Sony A7III's shooting on a 24-70 and an 85 prime.

To light the scenes we used two Aputure 120Ds, an Aputure light dome, a Lastolite 4x4 diffusion panel and a Came-TV Boltzen. The Lastolite was used either as a diffusion panel or as a black flag to block out light from a window. The Came-TV Boltzen was used solely as a hair light for the subjects.

Day Two - Stockport

During the second day of production we had to follow the CAREGiver, Emma, during her usual care visits, as well as film interviews with Emma and Kate, a trainer.

We wanted the viewers of the documentary to feel like a fly-on-the-wall, watching the events unfold in front of them - this style of documentary is called cinema verite.

We miked Emma so we could capture dialogue between her and Sylvia, the care recipient, and then filmed her visit. The result feels natural, unforced, and reflects the care service provided by Home Instead Senior Care.

The final location to film at was the Stockport Office where we interviewed Emma and Kate in one of the training rooms. After the interviews we also shot some cut-away footage in Stockport.


The film was edited in Final Cut Pro X using Colour Finale for colour correcting and Izotope RX Audio Editor for the dialogue.

Story Ninety-Four are brilliant to work with, and I would highly recommend them to anyone looking for impactful, beautiful creative storytelling. From the beginning of scoping out a project, they get involved in the detail, contributing practical recommendations for getting the most effective result - at an exceptionally good value. Most recently we worked together on producing a film with leading health & social care provider Home Instead. It was a complex project with lots of moving parts, and the subject matter required sensitive handling and filming (this in addition to very tight timelines). Story Ninety-Four took all of this in their stride and we came out with a very insightful case study video, which our partners and customers found very inspiring, and was ready for the premiere at a major client event. Thank you to the team and look forward to working with you again soon.

Laura Mountain, Communications Manager

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