The Not Forgotten contacted us as they were in demand for new content to share on their social media accounts to celebrate their Centenary year. After reviewing a variety of different approaches, we decided to proceed by repurposing existing content and optimising them for the different platforms.
The films recieved over 33,000 views across Facebook and Instagram reaching over 100,000 people in the first 6 months.
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The Not Forgotten had recently undergone a rebrand by London branding agency SEA. For the rebrand, SEA produced a number of high quality case studies and photography of war veterans which have been supported by The Not Forgotten.
We used these case studies and converted them into videos, a square version for Facebook and Twitter, and a vertical version for Instagram TV. We also created Instagram Carosuls from the case studies as evidence showed causoels received greater engagement than traditional single image posts.
We made a total of 8 carousels and 18 videos which were shared.
The second piece of content we repurposed was a series of videos The Not Forgotten produced in 2014 featuring emotive voice overs from a number of beneficiaries. After some research, we concluded that none of these had been shared on their social media so, despite being produced in 2014, to their audience this content was new.
We converted the videos to square format to be shared on Facebook and Twitter, and updated the films to include The Not Forgottens’ new logo and branding.
The last piece of content we produced was a highlights film showcasing the variety of support The Not Forgotten provides using footage from a number of different videos. This video included footage from previous events, trips, and activities, and was used as a flagship piece of content for their Centenary celebration.