The second piece of content we repurposed was a series of videos The Not Forgotten produced in 2014 featuring emotive voice overs from a number of beneficiaries. After some research, we concluded that none of these had been previously shared on their social media so, despite being produced in 2014, to their audience this content was new.
We converted the videos to square format to be shared on Facebook and Twitter, and updated the films to include The Not Forgotten's new logo and branding.
The last piece of content we produced was a highlights film showcasing the variety of support The Not Forgotten provides using footage from a number of different videos. This video included footage from previous events, trips, and activities, and was used as a flagship piece of content for their Centenary celebration.