To help promote their luxury mattresses, Vispring commissioned Story Ninety-Four to edit a series of films featuring presenter Kate Humble. In the films, Kate takes the viewer on a journey of how Vispring manufactures their mattresses, starting at the source and speaking with local farmers, all the way through manufacturing and the impact that Vispring has working with family farms.
The films follow a documentary-style approach, allowing Kate Humble to take the viewer on a journey through the process of making a Vispring mattresses. We also focused on the use of natural materials and traditional techniques, which are key selling points for Vispring mattresses.
Footage was show at various locations throughout the manufacturing process, including local farms and the Vispring factory. We used a combination of drone footage, handheld cameras, and interviews to capture the beauty and craftsmanship of the manufacturing process as well as shots of the finished mattresses, showcasing their luxurious comfort and durability.