Video Production

Planet E Bikes Social Media Video Campaign

Scroll-stopping films for electric-bike launch


Planet E Bikes
Video Production
Oxford, UK

Planet E Bikes is a new venture from the founders of Planet IT, with the mission to become the UK’s number one seller of eBikes. Planet E Bikes wanted a series of short films to highlight the versatility of their bikes to share on social media.

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When Planet E Bikes first contacted us, we knew we wanted to highlight the on-road and off-road capabilities of the bikes. We decided we would film in two very different locations, Oxford city centre and a farm in the countryside, then during the films we’d abruptly cut between the two locations to create a contrast in backgrounds. 

The next decision to be made was deciding who would be riding the bikes. The founders were keen to feature in the films, and they were also keen to feature a wide range of ages riding the bikes. In total we filmed over 10 individuals of different ages and genders, the youngest in their early teens and the eldest in their 60s, to highlight how the bikes are suited to all age groups. 

Production consisted of 3 days, one day in the countryside, one day in central Oxford, and the third day on location in a barn to film the product shots. We produced a total of 8 films for Planet E Bikes which they will be releasing throughout 2021 and 2022.


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Ready to create something amazing?

All projects start from nothing - if you have a detailed brief or just an idea, get in touch with our team. We love talking about making the impossible, possible.

So pleased with what Matt did for our business, never been involved with videos before. With Matts help we completed five hours of cash flow training videos and two promotional videos. He made it so simple to relax into doing them that it felt like I had been doing them all my life. Matt produced 16 great quality videos for our training programme in record time and with little fuss. Looking forward to using Matt for the next round and our new website videos. Really pleased thank you Matt.
Ian Roberts, Director of Cashflow Creators
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