Western Australia TV Commercial

We worked with Western Australia Tourism to craft the story of the commercial - identifying key locations, activities, and ensuring we shortlisted a variety of shots.

Once we shortlisted our footage, we begin editing.

We edited the commercial in Final Cut Pro X and used Izotope's RX Editor for the audio editing.

When editing videos for broadcast there are very specific guidelines for loudness (volume) levels that must be followed and these levels change depending on the region of the world you are broadcasting in. In the UK and European Union, that value is -23 LUFS. To make sure the final film would be suitable for broadcast, we using RX to compress the music track and hit the target level of -23 LUFS.

The biggest challenge of the project was communicating everything we wanted to in 30 seconds. We wanted to show every location and every activity Western Australia has to offer, but we also wanted to tell a story.

We decided to tackle the problem by breaking the commercial down into smaller sequences set in one location. This allowed us to highlight the key locations and show some of the activities available. Most importantly, it allowed us to create a story as if the viewer is on a road trip traveling through Western Australia.

While we could have included more locations, that would've meant sacrificing pace, clarity, and story.

In total the project took us 5 days to edit. The first couple of days were spent crafting the sequences, with the remaining days for working on colour correcting the footage to unify the individual shots. The commercial was broadcast on SKY.