4 ways video improves your sales and SEO

Learn how you can use video to improve your sales and SEO performance.

Computer screen showing video analytics data

Video is a powerful tool for digital marketing. It generates great engagement and converts more customers than any other form of media

But the power of video doesn’t stop there. Today we’ll be exploring how video can also improve your sales and SEO (search engine optimization). 

1. Link building and social shares

When done right, videos can generate a large number of links to your website. Especially when executed with a solid PR strategy.

In a world where funny, exciting, and inspirational is news, creating a video that captures people's attention can quickly go viral. Landing you a lot of links from big websites and blogs. 

People are twice as likely to share video content with their friends than any other form of media

People are twice as likely to share video content with their friends than any other form of media. 

If your goal for your video is to go viral however, you might be disappointed. There is no secret recipe to creating viral content, it’s usually just the right place at the right time. 

But don’t get disheartened, creating solid good quality videos can still generate links and social shares, likely with a smaller, more active audience. 

Ultimately, 10 links from good relatable websites is better than 100 links from random blogs. 

2. Generate traffic

Video is a traffic generating machine. The outcome of increased shares and links is traffic to your website. 

People are more likely to visit your website after watching a video on YouTube or other social channel than they are any other form of content or media. In 2020, 87% of marketers directly attribute video to their increase in website traffic

In 2020, 87% of marketers directly attribute video to their increase in website traffic. 

The more traffic to have going to your website, the higher up your website will appear in search engines. The more video content you create, the more traffic you can draw to your website, boosting your SEO. 

3. Improve bounce rate and increase time on site

Bounce rate and time on site play a big part in your SEO. In today’s world, when a visitor lands on your website you have seconds to impress them. Fail to do so, and they’ll bounce off of your website. 

This is known as your bounce rate, it’s the percentage of visitors that leave as soon as they start. 

To improve your bounce rate (reduce the percentage) you need to grab visitors attention as soon as your page loads. People expect websites to be beautifully designed with rich media, simple text these days doesn’t quite cut it. 

By placing a video on your website, front and center, will get visitors to stop and watch the video before deciding to continue with your site. 

The goal of the video is to grab visitors attention. Once you have their attention, you're then going to start increasing their time on site. 

The more videos you have, the more your visitors can watch and engage with. What do you think has a better average time on site, Netflix or Wikipedia? I rest my case. 

4. Increase conversations

Ultimately video and SEO means nothing if you cannot convert visitors into customers. 

Well if you take away only one piece of information from this post, then let it be this: people are twice as likely to make a purchase after watching a video containing the product or service

People are twice as likely to make a purchase after watching a video containing the product or service. 

So not only will video help increase your SEO by improving links, shares, bounce rate and time on site, it will also convert customers. 

This means that at nearly all stages of the customer journey, video provides meaningful gains to your SEO and return on investment.

Last Updated:
July 2020
Matt Eastland-Jones
Matt Eastland-Jones
Director & Founder of Story Ninety-Four
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