Blog
Video Production
Educational (and hopefully entertaining) resources about podcasting, video production, digital marketing, and updates from Story Ninety-Four.
Explore how to leverage video content throughout the customer funnel, understand key metrics for each stage, and boost your marketing strategy effectively.
![](https://cdn.prod.website-files.com/64218fd078f8c2acb092dc5b/65d8cd8b4d7f970c9cf5f872_Video%20Metrics.webp)
Discover key features of effective recruitment videos, common mistakes to avoid, and how to create an engaging video that attracts top talent.
![](https://cdn.prod.website-files.com/64218fd078f8c2acb092dc5b/65d7756d2544613a36a964e4_Recruitment%20Video.webp)
Effectively develop your content strategy for video with the BROAD Model.
![](https://cdn.prod.website-files.com/64218fd078f8c2acb092dc5b/653f9e2acf5c90026fd4ba7f_BROAD%20Model.webp)
B-roll is secondary footage, often used as cutaway footage, to provide context and visual interest to help tell your story.
![](https://cdn.prod.website-files.com/64218fd078f8c2acb092dc5b/646f5fd4f85ad0cd7e953cfe_5f2808facd1d30a1176ef4a2_What%2520is%2520B-roll%25201.jpeg)
Learn how you can use video to improve your sales and SEO performance.
![](https://cdn.prod.website-files.com/64218fd078f8c2acb092dc5b/646f5fd265753f487c833f2e_5f11ba9dc9e6d7290dee8504_Video%2520Analytics%2520Knowledge%2520Base.jpeg)
Local marketing is an effective way to generate leads with more and more people keen to support local businesses.
![](https://cdn.prod.website-files.com/64218fd078f8c2acb092dc5b/646f5fd2a906c8dfbed746b9_61cdd7a2d89a5012a93b54d9_effective-local-marketing-with-video-in-2021.png)
Convert your event to a live stream and connect with your audience directly, even during a global pandemic.
![](https://cdn.prod.website-files.com/64218fd078f8c2acb092dc5b/646f5fd435393ff9e80c8d69_5eb906453f65b34fdb7c4c29_Live-streaming-for-virtual-events.jpeg)
Closed captions are an easy and great resource for increasing engagement with your video content.
![](https://cdn.prod.website-files.com/64218fd078f8c2acb092dc5b/646f5fd25363d6fa7aedb470_5eaff475b41a9498c1c376e4_4-benefits-of-using-closed-captions.jpeg)
Video testimonials are possibly the most powerful piece of content in your marketing strategy.
![](https://cdn.prod.website-files.com/64218fd078f8c2acb092dc5b/646f5fd409f074ad881d3a54_61cdd41e8d36f17e24b7b77c_the-power-of-video-testimonials.jpeg)
![](https://cdn.prod.website-files.com/64218fd078f8c2acb092dc5b/646f5fd335393ff9e80c8cec_5eafd6cf9675c10e0b25cb81_Master-video-autoplay.jpeg)
5 easy steps to maximise your engagement online with video.
![](https://cdn.prod.website-files.com/64218fd078f8c2acb092dc5b/646f5fd2f85ad0cd7e953be2_5ea9986e17bac2faefd25863_5-steps-to-increase-engagement-on-your-social-media-videos.jpeg)