How to master video autoplay and increase engagement
Founder & Managing Director
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Facebook introduced autoplay videos back in 2013. Before then your facebook feed was static, no animated GIFs and no videos - they were trapped behind a play button which required users to actively press to watch a video.
Now we just expect videos to play automatically as we scroll through our feeds.
We now see autoplay videos everywhere, Facebook, YouTube, Twitter, Instagram, LinkedIn, and even Pinterest.
The significance of autoplay shouldn’t be underestimated, even 7 years after its introduction.
Stop scrolling, start watching
Autoplay fundamentally flips the way you think about video on its head.
We live in a post-autoplay world.
Before autoplay you had to give users a reason to watch your video. Now, you need to give them a reason not to.
The best way to do that is to take a lesson from film trailers.
We’ve seen a change in video editing styles directly caused by autoplay.
Have a quick play of the trailer below. Ever wondered why you get a 5 second high energy mini-trailer before the actual trailer? Because autoplay, that’s why.
In a Facebook, Instagram, Twitter feed you’d scroll from one post to another but then BAM you’re hit with Tom Cruise riding a motorbike, jumping out of a plane, and Henry Cavil reloading his arms.
Film trailers are now edited in a way to grab your attention straight away to make you stop scrolling, and start watching.